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JAVELIN BOARD

The Javelin Board (Experiment) is a tool to validate ideas through experimentation.

It is easy to understand, gets you started quickly, it is fun, engaging and helps you focus fail fast to succeed faster.

It is a visual board that helps you turn your ideas into experiments by:

  • Defining hypothesis – Customer, Problem and Solution

  • Identifying the riskiest assumptions to test – ones critical to the viability of the business and least amount of data available

  • Define experimentation methods and success criteria (i.e. Interview, Pre-sell, Concierge)

  • Get out of the building and collect data

  • Analyse results and learn – Focus on key learnings that will drive your next experiment

  • Take decision to pivot or persevere:

    1. Pivot, if results do not meet success criteria -> change customer or problem hypothesis
    2. Persevere, if your results met or exceeded success criteria -> brainstorm more risky assumptions and define more experiments